ReBrand for Life (RfL) helps ex-offenders put their best foot forward in pursuit of a new life.  It is not about sugar-coating the past, but instead helping to build upon the effort and commitment of those seeking to successfully reenter society.

RfL provides helpful tools and support to the formerly incarcerated that demonstrate a sincere commitment to successful reintegration into society.  Qualifying participants have successfully participated in documented self-improvement programs within prison and have established the confidence of their peers and supporters by demonstrating their commitment to living as a positive force within our community.

The leadership of Rebrand for Life includes those that have successfully navigated the challenges associated with reentry and are committed to helping others overcome the difficulties they’ve faced in order to achieve success.   In addition, community and business leaders play an important role in support of the RfL leadership team.

Non-Profit Status

Rebrand for Life is an initiative of The Kelly Way Foundation, a 501 (c) (3) non-profit organization focused on supporting social justice initiatives.

Anti-Discrimination Policy

The Kelly Way Foundation does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.